Screen Shot 2015-08-24 at 2.29.02 PMThe seminar “HOW TO CREATE A SUCCESSFUL BRAND IN BULGARIA” will be held on 15.10.2013 at Novotel Sofia, hall “Europe”.

According to organizers, the aim of the workshop is to find answers to many of the main questions faced by any successful marketing strategy, including:

What is the business logic behind the creation of a brand?

How do we make a decision about it?

How do we construct the business model of the success?

How do the most successful do it and why it is important for achieving big sales?

The seminar is part of a series of practical marketing seminars devoted to the rules and technology for creating, building, development and evaluation of a brand. This is a project of the consulting company “Power Brand” which started in 2013.

During the seminar Ivan Ivanov will present a lecture on “Legal protection of the brand. Methods for obtaining trademark rights. Obstacles to the registration of a trademark. Are we ready to sell on other markets? “.

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