A trademark is a sign that is capable of distinguishing the goods or services of one person from those of other persons.
Trademarks can be words, expressions, graphic symbols, a combination of graphic symbols and words. There are also unconventional trademarks – such as sound, color, scent, hologram, movement.
The main thing to consider when choosing a distinctive sign to identify your business is: The right to a trademark is acquired through registration, starting from the date of filing the application.
That is, if you want to have exclusive rights to the “name” / “sign” of your business – you should protect it through registration. Registration has a territorial nature – a protected trademark in Bulgaria does not operate and does not protect your rights in any third country.
It is normal for a business to undergo expansion and have an ambition for expansion. Usually it is both in expanding the consumer categories that become relevant for your business, and in expanding its territorial scope. Expanding the business nationally and then internationally.
Natural “paths” for expanding a business are neighboring countries – in this case – North Macedonia, Serbia, Romania, Greece, Turkey.
We attach a trademark registration certificate in Serbia.
The procedure is similar to the one in Bulgaria, does not take too much time and gives you rights to your sign, trademark on an exclusive basis in this territory.
Our team offers services to our clients in relation to the Republic of Serbia, and before applying for a trademark, we recommend that a preliminary research be conducted to provide information on what the potential problems are and whether the trademark is “free” for protection and use in this country.